Pescatore Seafood Brand Plan
For this project, I created a brand plan and business identity for Pescatore Seafood. The purpose of this brand plan was to see what the brand’s values, mission, purpose, and message are.
Tools Used: Adobe Illustrator, Canva
The Process
To start this project, I created a new logo for Pescatore Seafood to help create a new look and feel for the brand.
I then created a mood board to have all of the design elements in one easily accessible place. Here you can find the brand’s color palette, fonts, logos, and visual inspiration.
I started the brand plan with an about us page to help give an idea of what the company does from the beginning.
I included the brand’s mission and vision to show what they are hoping to accomplish and work towards.
I added the brand’s purposes next. This helps to give a better idea of what the brand does for its customers.
The brand values help to show what is most important for the brand to portray to its customers.
The brand messaging shows where the brand is active the most on social media, as well as how the brand is using social media.
I then created a business identity for Pescatore Seafood. I created an envelope, business card, mug, and letterhead.