The Real Real Pitch Deck
For this project, I created a pitch deck for The Real Real's social media. In order to do this, I examined the brand’s current social media strategies and outlined some suggestions on what they could do to improve.
Tools Used: Microsoft PowerPoint
The Process
To start, I conducted research into The Real Real’s current social media strategy. I stated their vision/mission, key competitors, current tagline, tone and voice on social media, current talk and conversations about the brand, SM.A.R.T goals, and key metrics.
I then created two different buyer personas to represent the different types of users that interact with the brand.
I then created a pitch deck for how the current social media for The Real Real could be improved. Within the pitch deck, I included the overall goal, key findings, SMART goals, ways to expand our audience, key metrics, influencer marketing idea, paid advertising idea, total proposed budget, team execution, and building community ideas.